What started out as an internship at the City of Everett, led to a multi year consulting contract and the start of my career in digital communications. I was hired to develop the social media strategy for the Everett Cultural Arts department, which included creating social content, ads, and analytics. Building on the success of the social campaign, we expanded it from one department to the entire city. After we set up the social channels, I provided social media staff training and developed usage guidelines.
In addition to managing social media, I produced content for the City of Everett website, developed email newsletters, and much more. I performed the following for the City of Everett:
- Social Media Marketing
- Content Marketing & Strategy
- Website Management
- Search Engine Optimization
- Video Production
- Project Management
- Analytics
Eventually, my contract with the city expanded to consulting with Everett TV.
